MY FAVORITE CARDS:
1955 BOWMAN MICKEY MANTLE

In 1927, a traveling chewing gum salesman named Jacob
Warren Bowman opened his own company in Philadelphia, naming it Gum, Inc. Within
ten years, the Bowman brand (known as “Blony”) had become the top-selling bubble
gum in America. Looking for clever ways to market their product, the company began
packaging gum with a series of non-sports trading cards that featured cowboys
and soldiers. Baseball cards soon followed with the release of the first “Play
Ball” set in 1939. When World War II arrived, restrictions on paper and gum ingredients
forced most major manufacturers to shut down production. But Gum, Inc.—renamed in
honor of its founder—re-entered the market in 1948 with a series of sports
issues that included basketball, football, and baseball.
In the 1950s, Topps emerged as a
major competitor to Bowman and the two companies butted heads over legal rights
to player contracts. Though a court settlement initially went in Topps’s favor,
Bowman continued to have the edge in terms of exclusive player cards. This was glaringly
evident in 1955, when Topps put out a 210-card set that was loaded with second-string
players. Though the Topps team was able to secure the rights to Roberto Clemente,
Harmon Killebrew, and Sandy Koufax that year, all three were virtually unknown at
the time. In sharp contrast, the ’55 Bowman set is much larger (comprised of 320
pieces) and loaded with established stars. In addition to Bob Feller, Pee Wee
Reese, and Roy Campanella (none of whom appeared with Topps in ’55), Bowman
inked an exclusive deal with one of the most iconic players in Yankee
history—Mickey Mantle.
The ’55 Bowman set is among the company’s
most quirky offerings. American had entered the television age and, marking its
arrival, player pictures were framed by a console TV. The design was not an original
concept. In fact, the idea was borrowed from the Drake’s Cookies set of 1950. The
primary difference is that Drake’s cards were printed in black-and-white while the
Bowman issues appear in full color. Additionally, the Drake’s design (pictured
below) was simplistic, hardly resembling a television at all.

Mantle was entering his fifth big
league season in ’55. He was a bit of a late-bloomer, having averaged just 21
home runs per year to that point. Living up to his full potential, he led the league
with 37 homers, 11 triples, and a robust .431 on-base percentage. An impressive
but largely overlooked stat: he also stole eight bases in nine attempts despite
chronic (and at times debilitating) knee issues.
The 1955 season is best remembered
for the Dodgers’ surprising World Series victory over the Yankees. This was due
in part to Mantle’s diminished role. The Series went seven games, but Mickey was
limited to three appearances due to a hamstring injury. He managed just 2 hits
in 10 at-bats while demonstrating limited mobility. Years later, he was asked
if he was glad that the Dodgers had finally won it all. “Hell no, I’m a Yankee,”
he said. “I didn’t want any other team to win the World Series. But maybe in
some hidden corner of my heart, I was kind of happy for them.”
Mickey’s 1955 Bowman card looks more
like a cartoon than an actual photo, which adds to its nostalgic appeal. Mantle
is standing along the right field foul line in his road grays. He’s wearing a
cap with the interlocking “NY” as opposed to a batting helmet. Interestingly,
helmets would not be mandatory in the American League until the late-‘50s. Though
they were widely accepted in Mantle’s day, their use would not be strictly
enforced until after the 1970 campaign.
The switch-hitting Mantle is
demonstrating his right-handed swing in the Bowman photo. A high outfield wall
is visible in the background along with a section of empty stadium seats. An
unidentified player is standing behind Mantle warming up. The wood console TV design
creates some problems for modern collectors since defects are easily detectable.
As of January 2026, the PSA website had listed the total population of Gem Mint
copies at three. Grade 9 (Mint) copies aren’t much easier to come by with just
nine having been evaluated by PSA at the time of this writing. One of them sold
for $246,000. Even in Poor condition, copies carry price tags above $300.